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  • Writer's pictureLaura McDaniel

PRESS RELEASE: Halvor Logistics

Halvor Logistics Partners with FreightFriend to Make Carrier Procurement and Management More Efficient and More Impactful

In its mission to fuel technology, honesty, and integrity, Halvor Logistics partners with FreightFriend to focus on strengthening relationships with carriers and executing freight bookings with more confidence.

CHICAGO, IL and SUPERIOR, WI (February 24, 2023) — FreightFriend, a cloud-based truckload procurement solution for shippers, brokers, and 3PLs, is now available to Halvor Logistics, including auto-communication to ranked freight matches based on FreightFriend's proprietary scoring algorithm. Halvor Logistics Carrier Rep teams using the FreightFriend platform ensure access to trusted carrier data to secure the right capacity.

“FreightFriend was a natural evolution in our strategy to reduce costs and increase productivity for our clients,” said Pete Majkozak, Director of Logistics. “Its intelligent freight matching gives our Carrier Reps the confidence to make the right booking quicker and the peace of mind that they are booking with a trusted partner.”

Avoiding managing freight across multiple sites and the risks it can bring is important to Halvor and FreightFriend’s platform allows them to manage and procure carriers in one platform. Plus, FreightFriend’s ranking algorithm uses public, private, and carrier data, and automates communications to those that match, bringing even more efficiency to users.

“Strengthening relationships with existing carriers and securing more consistent capacity help our customers operate more efficiently,” said Noam Frankel, FreightFriend Founder and CEO. “That’s why we’re excited to bring the FreightFriend platform to Halvor Logistics and provide their users the opportunity to make smarter decisions using our intelligent freight matching.”

Users will be able to see ranked matches and set up auto communications with existing and procured carriers in their FreightFriend network - while leveraging their McLeod integration.

To learn more about FreightFriend, visit

About FreightFriend: FreightFriend is a cloud-based, AI-powered truckload procurement solution that helps shippers and brokers find the right capacity and match it to the right freight. The software solutions include a carrier relationship management (CRM) platform, the Capacity Guru dynamic routing guide, and Freight Guru intelligent freight matching. Follow FreightFriend on LinkedIn for the latest updates and industry coverage.

About Halvor Logistics Halvor Logistics is a third-party logistics (3PL) provider serving the continental U.S., Canada and Mexico. Along with our 5,000 carrier partners, we offer logistics management services for dry van, refrigerated, flatbed, intermodal, less than truckload (LTL) and specialized shipments. To see how they can connect your products with your customers, request a quote.


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